Steve Hodsman, Marketing Manager
We’re delighted to share another update from the Arb Ambassador programme – our national grassroots outreach initiative that’s helping to bring the importance of trees, tree care and arboriculture to an ever-wider audience.
Since the programme launched, we’ve seen fantastic momentum. We now have over 120 Arb Ambassadors signed up, representing a growing network of volunteers who are passionate about promoting arboriculture in their communities: from schools and youth groups to careers events and local outreach activities.
This growing network reflects not only the enthusiasm within our membership for championing tree care, but also the greater appetite from organisations and groups who are interested in learning more about the profession and the vital role trees play in our environment.
Ambassadors have been busy over recent months engaging with more schools and community groups and attending events to spark curiosity about trees and green careers. From delivering talks at careers fairs to supporting activities that raise awareness of tree care, our ambassadors are helping shape how future generations understand and value trees. Another great marker of their impact is that many volunteers are being asked to support activities again this year after the success of their efforts in 2025.
To support the growing volunteer network, we’ve been developing a suite of resources and materials that ambassadors can use in their outreach. These will include downloadable guides, activity sheets, information posters and resource boxes that can be ordered for use at events and presentations. Whether it’s a classroom session on tree biology or a stall at a community green festival, the resources are designed to make it easy to deliver engaging, high-quality content. Ambassadors are encouraged to share their outreach experiences with us so we can celebrate their great work and continue improving the support we offer.
Looking ahead, we’ve planned a series of online catch-up sessions for Arb Ambassadors. These virtual meetups will be an opportunity to share feedback, learn from experiences and hear about the latest initiatives within the programme. These sessions are open to all ambassadors and provide a flexible way to stay connected and inspired throughout the year.
We also continue to develop partnerships with schools and community groups, broadening opportunities for ambassadors to make an impact. As more teachers and organisers hear about the programme, we’re seeing increasing interest in collaborative activities that tie in with environmental education, careers guidance and community green projects.
There’s still time to become an Arb Ambassador and help spread the word about why trees matter and what modern arboriculture looks like, whether you’re attending a careers day, visiting a local group, or simply sharing your passion in your community.
Visit our Arb Ambassador page for full details and to order a free box of outreach materials. Contact us about the Arb Ambassador programme at: arboutreach@trees.org.uk
Sign up online: www.trees.org.uk/arbambassadors
Current distribution of all Arb Ambassadors
This article was taken from Issue 212 Spring 2026 of the ARB Magazine, which is available to view free to members by simply logging in to the website and viewing your profile area.